Our Story

The Roudha Story

Born from a love of Arabian fragrance heritage, Roudha brings the art of the perfumer's garden to everyone — crafting iconic scent profiles at concentrations that last, for prices that make sense.

Luxury fragrance without the luxury markup

The world's most celebrated fragrances are built on the same fragrance notes available to every skilled perfumer. Roudha studies these iconic scent profiles and recreates them at Extrait de Parfum concentration — the highest tier in perfumery, with 15–30% fragrance oil. The result is a richer, longer-lasting experience at a fraction of the designer price.

How We Work

01

We Study

We analyze the scent profiles of the world's most iconic fragrances — identifying the notes, accords, and structures that make each one distinctive.

02

We Craft

Using premium fragrance oils, we recreate these profiles at Extrait de Parfum concentration — the highest standard in the industry for depth and longevity.

03

We Price Honestly

No celebrity endorsements. No luxury retail markup. No elaborate advertising campaigns. Just exceptional fragrance at its true cost.

Roudha (rawdha) means 'garden' in Arabic — a place of beauty, calm, and abundance. We believe luxury fragrance should be a garden open to everyone.

Why Extrait de Parfum?

Eau de Toilette

5–15% oil

The most common concentration at retail. Lighter projection, typically lasting 4–6 hours. Often requires reapplication.

Eau de Parfum

15–20% oil

A strong concentration found in many designer fragrances. Lasts 6–8 hours with moderate projection.

Extrait de Parfum

15–30% oil

The highest concentration available. Projects beautifully and lasts 8–12+ hours on skin. A single application carries you through the entire day.

Roudha's standard

Ready to explore?

Discover 94 iconic scent profiles — each crafted at Extrait de Parfum concentration, each honestly priced.

Explore the Collection